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A Marketer's Guide to Web 2.0
Red Door Interactive's director of information strategy defines Web 2.0, explains why marketers should care, and then lists his favorite Web 2.0 apps.
iMedia Connection
Kelly Abbott
When asked by Newsweek for an opinion about Web 2.0 start-ups, Guy Kawasaki replied: "When people say to me it's a Web 2.0 application, I want to puke."
Kawasaki's the founder of Garage Ventures and knows a thing or two about technology start-ups, the internet, and, one might guess, puke. For my part, Web 2.0, as famously defined by Tim O'Reilly, is a concept that I find easy to understand.
