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Putting SEO in Your Dashboard
Red Door Interactive's Paul Bruemmer identifies SEO's economic and strategic benefits.
iMedia Connection
Paul Bruemmer
As a marketing manager, you would like to understand how your campaigns are maximizing results. One of the best ways to improve results is to create a marketing dashboard and then measure, test and tweak for continuous improvement.
Your marketing dashboard should be tailored to meet specific business goals. Your dashboard might include offline media as well as a number of interactive strategies. Regardless of your objectives, Search Engine Optimization (SEO) belongs on your dashboard and here's why.
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