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Maven-Mapping for Fun & Profits
The director of information strategy for Red Door Interactive describes the influence of mavens, how to chart their online course, and why you should.

iMediaConnection
Kelly Abbott

I've long cultivated a love-hate relationship with coffee. About twice a year I quit it. I go cold turkey. No coffee. No caffeine. After a month or so, I decide the coffee detox had its desired effect and then I jump way off the wagon and start consuming my americano's with gleeful abandonment. This year, I'm going all the way with my addiction. I've been planning it for years. This year I will go so far as to buy a Nuova Simonelli Oscar Espresso Machine. It's a thing of beauty. Only then can I truly spoil my vice.

A month ago I had no concept of good and bad espresso machines. So how did I fall into a yearning for a particular brand of espresso-maker? The internet, of course. Full Story >>

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