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Your Annual Email Audit in a Box: Test, Test & Test Again
BrightWave's Simms Jenkins and a team of email heavyweights give you everything you need to evaluate and optimize your email marketing programs.
iMedia Connection
G. Simms Jenkins
Why not test a campaign and the various components of it before sending blindly to your house list? In addition to the usual testing of creative, subject lines, testing out new email concepts is a great way to get real user feedback and response data before devoting additional resources to new ideas. Also, it is the best way to get your boss's buy in if you have test results rather than a hunch.
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