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Red Door Interactive Panel Discusses Mobile Marketing
Rocky Radar
Red Door Interactive convened a panel Tuesday morning to discuss mobile marketing. The panel, moderated by Red Door’s Morgan Witt, discussed many of the considerations necessary when launching a mobile campaign. The panelists were:- Dan Flanegan, CEO of Brand Anywhere
- Greg Hallinan, CMO of Verve Wireless
- David Gould, CEO of mShopper
- Sue Chandler, Senior Production Manager at Cricket Wireless
Chandler kicked off the discussion noting that “reaching the customer through the mobile phone is exploding.” This medium is attractive to brands for a variety of reasons, including high levels of engagement and accessibility, or as Gould put it, “We all carry our cell phones everywhere.” Several panelists cautioned branders against thinking about the mobile channel as purely an iPhone application, noting that the SMS messages and mobile websites remain important to reach a diverse set of consumers.
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