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Small Biz Not Tweeting Its Way to Fast Track, Survey Says
San Diego Business Journal
Richard Gincel
Ever since Facebook, Twitter and other social outlets made a splash in the business end of the pool, media reports and testimonials have done little but gush about the tangible benefits of these free, crossover marketing tools.
Then along comes a Citibank/GfK Roper poll this month of 500 U.S. businesses, with fewer than 100 employees, stating that 75 percent of the small-business owners surveyed say they didn’t find sites such as Facebook, Twitter and LinkedIn helpful for generating leads or expanding business in the past year.
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