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Turning Web Browsers Into Buyers
Strategies to reduce shopping-cart abandonment and keep prospective customers on your site longer

Inc Magazine
Max Chafkin

Imagine you owned a grocery store in which roughly half the people who loaded up shopping carts suddenly left them full in the aisles and took off without buying a thing. Most merchants would consider that a crisis, but on the Web, it's the norm. The median abandonment rate is 40 percent for consumer-products companies and 58 percent for service companies, according to a recent survey by MarketingSherpa, a research firm based in Warren, Rhode Island. During periods of economic decline, shopping cart abandonment tends to spike, because potential customers jump to other sites to check prices or simply decide not to buy. Full Story >>

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