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Message to CEOs: It’s time to get serious about your Web team
Fast Company
Reid Carr
By now, most executives clearly understand that their Internet presence is a useful tool to drive revenue, build relationships and reduce costs. In fact, many organizations can now tout their Web, e-commerce and other related sites as their most profitable sales channels.
So why then does their Internet team still look like it did five years ago?
Stuck in the past
The fact is many companies don’t realize that despite the success they have enjoyed online, chances are they are still leaving money on the table. Many organizations’ current Internet strategies hearken back to the days when the Marketing department identified the youngest person they could find and said, “You’re it.” That ambitious person took the reins and guided the company as best they could into e-business. However, they can’t be all things to all people.
