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iMedia Connection
Reid Carr

We have entered a new and exciting era. We are facing the fact that consumers, more than ever, have greater control over our brands. They've always had the power of the wallet, but it used to take months or quarters for marketers to react to how consumers wielded that power. Now, we receive instant feedback on virtual store layouts, messaging, products, and more. That information most often comes to us via online channels, through the use of analytics, qualitative feedback, and, most recently, social media. Full Story >>

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