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10 ways to boost falling click-through rates

iMedia Connection
Reid Carr

When running any display campaign, there is always that moment when I simply just want to know, basically, how it's going? I love the creative, and I think the concept is solid. I know that the ads launched only about an hour ago, but I just can't help but log in and witness the real-time action of the most successful campaign ever. My heart sinks when I log in and see a 0 percent click-through rate (CTR). Full Story >>

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