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A client's guide to working with agencies
There are three things a client can do to maximize agency results, one of the most important being to create an environment where traditional and digital agencies build off each other.
iMedia Connection
Reid Carr
As the president of an interactive agency that faces the typical concern of "dealing with" our traditional counterparts, I have come to learn a few things about the best and the worst of managing relationships between interactive and "traditional" partners. (Just by saying the word "traditional" I feel like I am egging them on.)
In the last few weeks, I have had a few relationships flourish to greater heights of client service and a few come to a head, and, since these experiences are fresh, I thought I'd share what I learned.
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