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To Know Your ROI, You Need to Know What You're Doing
Reid Carr discusses why the success or failure of a campaign stands on a clearly defined set of objectives

Chief Marketer
Reid Carr

As a frequent attendee of local marketing association events, I'm perplexed by the prevalence of sessions that focus on things like the best use of Google AdWords, rather than on the important work of aligning a campaign's goals and metrics with that of the corporation as a whole. The days of such practices operating in silos are numbered, to say the least. Full Story >>

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