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Influence purchase patterns with social media
Social networks offer marketers more than just large audiences. Red Door Interactive's president describes some opportunities.
iMedia Connection
Reid Carr
We all know that social networks play a significant role in marketers' budgets these days. But there continue to be unique and undiscovered opportunities within these networks for information gathering, as well as for truly connecting with targeted consumers.
Take my case, for instance. I maintain a few profiles online. I have my bio on our company site; I have a LinkedIn profile, a rarely used MySpace profile, a Facebook page, a Dandelife, a MojoPages profile and more. I am pretty accessible, in this way, to people who want to connect with me. I get updates from these sites, which help me maintain relationships with both the site and my extended network.
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