Most Recent | 2008 | 2007 | 2006 | 2005 | 2004 | 2003
Stretch your ad budget with these metrics
If you're only measuring frequency and impressions, good luck in getting more online ad dollars. Red Door Interactive's president explains what metrics really matter.
iMedia Connection
Reid Carr
This happens every once in a while. I sit down in a meeting with a prospective client and the people in the meeting ask me what they should be spending on Google AdWords. They typically have been spending some amount of money on PPC and have felt some measure of success as a result. Now they want to spend more, but are confused about how much more.
At this point, I don't really know enough about their specific business, their unique metrics or business goals, but as anyone might, I see this as an opportunity to educate them about the value of managing their internet presence rather than just seeing their site as another marketing vehicle.
Full Story >>
