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Wireless In Focus: Three Keys to Success with Local Mobile
iMedia Connection
Paul J. Bruemmer
In early November, Google announced plans to dominate the mobile market with its Android operating system, offering $10 million in rewards to the developers who build the best Android applications. Meanwhile, Yahoo! is busy locking up worldwide distribution deals for its Go 2.0 system and has signed up major phone manufacturers such as Nokia, Motorola, Samsung, LG Electronics and HTC.
Since mobile phones are in the process of becoming mini pocket PCs, there's no doubt mobile is about to get hot. Marketers, start your engines; it's time to concentrate on a local-mobile marketing strategy now.
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