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Training: The In-House SEO/SEM Marketer's Trump Card

Search Engine Land
Paul J. Bruemmer

A recent Forrester research report, US Interactive Marketing Forecast, 2007 to 2012, concludes that all marketing will become interactive over the next five years with no single channel dominating the scene.

We've seen some evidence of erosion in the ad spend for traditional media this year, as the latest TNS Media Intelligence report shows a decline in U.S. ad spend for newspapers, radio, and broadcast TV. However, Internet spending increased 17.7 percent to $5.52 billion over the first six months of this year. This supports Forrester's contention of the shift toward interactive advertising.

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