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Remove the Website Operations Handcuffs
Red Door Interactive's president gives tips on how to ensure that your web operations remain fully functional and efficient.

iMedia Connection
Reid Carr

We talk to a lot of companies that are either working with agencies or are using internal resources to manage their site. Many of them have one thing that prevents them from making a change: despite all the complaints they have about their current provider, they fear the unknown of a new provider. Their fear doesn't even typically stem from the valid concern that the grass may not actually be greener elsewhere, but from a fear of what will happen to the precious black box. That black box, of course, is where the magic happens; it is where the gears turn, ensuring that the site is operational; it holds the intricacies and nuances of a company's unique web operations.  Full Story >>

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