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Boost Online Sales. Here's How.
Red Door Interactive's president explains the need for website differentiation in order to maintain strong online sales growth.
iMedia Connection
Reid Carr
Forrester Research reported this year that the growth of online revenue of categories such as books, music and office supplies is starting to wane. Other categories are expected to see drops in their growth rates as well. No longer do they expect us to see the astronomical growth from years past, but more tempered growth (that most offline retailers would still love to have).
This slowdown is believed to be a result of the thought that anyone who would shop online is already doing so. This implies that there are a host of other reasons why they're only doing about 5 percent of their total retail shopping online.
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