Most Recent | 2008 | 2007 | 2006 | 2005 | 2004 | 2003
Critique Part One: General Internet Presence
Do consumers see Daddies Board Shop referred to elsewhwere on the Internet besides Daddiesboardshop.com?
Practical eCommerce
Reid Carr
The Problem: Daddiesboardshop.com isn't taking advantage of branding opportunities on video and social networking sites.
The Fix: Aside from the videos I found on YouTube and Google Video (which are a great start), very little appears externally to distinguish the authenticity of the brand and the shop in other venues. I recommend the store create more compelling content and get it out there.
Full Story >>
