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Myth Busting: The Truth about Rich Media
Chief Marketer
Sandra Ahn
Rich media technology has been around for several years now. But some marketers are still reluctant to use it to engage customers, partly due to misconceptions on what it is and what it can do. The confusion is understandable. Since although many rich media ad formats are standardized, the end product can vary vastly depending on budget and creativity of the concept.
Here are some common misconceptions about rich media and an attempt to dispel these myths.
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