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Make It Easy and They Will Come: Perfecting the RSS User Experience
Chief Marketer
Charles Wiedenhoft
If your first taste of RSS was typical, then curiosity probably got you to click a small orange button labeled "RSS/XML" after which you were directed to a seemingly broken Web page displaying indecipherable text, or raw XML code. Without time to investigate further, you likely hit the "Back" button, cut your losses, and continued on your way.
By this point, you've probably had time to wrangle through the RSS subscription process multiple times and experimenting with different feed readers. Still, not everyone has gotten that far.
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