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Using Email to Battle Buyer's Remorse
Chief Marketer
Reid Carr
Earlier this year I bought a new car. There were a few mental obstacles that I had to hurdle in order for me to actually make my final purchase. One of the first was, in switching from an SUV to a car, giving up my SUV’s benefit of road visibility. I was able to get over that concern through realizing benefits a car had over an SUV, but still had my reservations.
Another issue to me was that I purchased a car that was, in essence, in its first model year. I typically like to get a new car that has had one or two model years behind it to work out the kinks, but this one caught my fancy so much so that I decided to make the leap against my better judgment.
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