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How to Measure Blog Influence
Dandelife.com's CEO gives step-by-step directions on how to gauge blog buzz around your brand.
iMedia Connection
Kelly Abbott
You've read much about blogging and the blogosphere and you are beginning to become a believer in the power of the crowd in helping you get your message across. You've convinced your boss that you should spend a certain amount of your day blogging, researching the blogosphere and engaging those who would promote your services far and wide for no other reason than having an affinity for what good work you do. Great. But at the end of the day, you have no idea how to measure the impact getting your message out on the blogosphere has on your business. The one very important question remains:
What impact does the blogosphere have on my brand?
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