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Estimating Your Search Marketing Budget
Red Door's director of search marketing reports on how much companies allocate to search, and how much you should, too.
iMediaConnection
Paul Bruemmer
The search engine marketing spend in North America was $5.75 billion last year, a 44 percent increase over the previous year. SEMPO estimated that search spending would increase to $7.19 billion in 2006 and reach $11 billion by 2010. It now appears that the estimate for this year was conservative.
TNS Media Intelligence just adjusted its online ad spend figures upward to include search. It normally tracks spending for online display advertising but recently factored in search by using IAB numbers. TNS projects total online spending at $20 billion by the end of 2006. Search is responsible for increasing its 2006 online spend forecast by 50 percent. This gives online advertising a 12 percent piece of the $161 billion total ad-spend pie.
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