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What Would You Do With $2.5 Million?
For the cost of one Super Bowl ad you can do so much more -- find out what people from AOL, Carat, Microsoft, Universal-McCann and more would do!
iMedia Connection
Brad Berens
With the Super Bowl just around the corner, I've found myself having similar conversations with brand marketers, agencies technology providers and others -- all ending with a statement something like: "2.5 million dollars for one :30! What a waste! Just imagine what I could do if I could take that money and apply it somewhere else."
So I reached out to a group of industry players, asking them to dig a little deeper and think about what they'd actually do with the money. How would they use it? And why is it a better ROI than a thirty second spot on the Super Bowl? Do they each have a general take, or -- knowing the brands that are likely to advertise -- particular advice for a specific brand?
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