7 job seeking secrets from the hiring pros

iMedia
Tim Loc

I’m never certain about the job market. One day it’s on the upswing, and the next it’s caught in a nosedive. It’s like the deal with pasteurized milk — Healthy? Unhealthy? I doubt I’ll ever get it straight.

What I do know is that there’s been cause for optimism. As reported by ABC News, national hiring has risen 37 percent when compared to last year’s figures. It’s also worth mentioning that our Job Connection site has seen a steady stream of posts.

So whether you’re a novice entering the marketing world, or an old pro seeking a change of scenery, now’s a good time to hone those instincts and take some personal stock of your most marketable traits. Where do you stand in the talent pool? How would do you distinguish yourself from the hoardes of other applicants? Does your work history stack up with today’s standards?

Here’s some insight from the people working behind the scenes — the human resources pros working in digital. They’re the ones skimming through your resume, and dialing up your references. Keep their words in mind as you wade through the murky waters of your job search.

What’s in demand?
The marketing world is amorphous. Trends come and go by night, and new technologies can raze the landscape in an instant. It’s a business sector that is receptive to change and, as such, the importance of certain talents will oscillate.

These days, says Amy Carr, executive vice president of human resources at Red Door Interactive, the emphasis is on analysis and modeling. As advancements keep pushing the boundaries of measurement, agencies are lured to applicants who know their numbers.

“At Red Door, we look for people who can format data, analyze what it means, and make informed recommendations that predict future improvements and returns on investment,” says Carr.

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Tags: amy carr, digital, human resources, iMedia