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11 Innovation Lessons
This article details eleven lessons in innovation by Blizzard Entertainment, maker of the highly successful World of Warcraft. While the article revolves around Blizzard’s game products, these practices can be applied to almost any product or service.
Everyone has deadlines and launch dates. One point of frustration for many of Blizzard’s fans is how frequently their products are delayed. Yet their emphasis on quality has proven a successful recipe. Boasting over 10 million paying subscribers, World of Warcraft has become the largest and most successful massive multi-player game to date. It raises the question, how important is launching on time versus launching a quality product?
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Great article. I couldn’t agree more with this point:
9. DEMAND EXCELLENCE OR YOU’LL GET MEDIOCRITY
“We could ship a sub-par game, but ultimately it hurts the brand. We should ship it when it’s ready or we shouldn’t ship it at all,” said Pearce, the executive vice president of product development. “It’s an issue of making sure we’re not risking long-term gain for short-term benefits.”
When I worked at intelliCAD we continually reminded ourselves “They’ll forgive us for being late, but they won’t forgive us for putting out a bad product.” We ultimately shipped on time, but the focus was always on getting it right, not getting it out the door.