10 Principles of Effective Web Design

This article is a good reminder of best practices. Something we practice here at Red Door across all departments from creative to user experience, search and tech.

Usability and the utility, not the visual design, determine the success or
failure of a web-site. Since the visitor of the page is the only person who
clicks the mouse and therefore decides everything, user-centric design has
become a standard approach for successful and profit-oriented web design.
After all, if users can’t use a feature, it might as well not exist.